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H.E.R.A is an innovative road paving, able to eliminate the critical issues of the asphalt and control the speed of vehicles.

Circulation within urban centers is one of the least comfortable: traffic, poor conditions of the roads, high rate of environmental and noise pollution. All these problems have led us to formulate a solution that can be adapted to all roads and to any vehicle. H.E.R.A. it is a completely new concept of urban street.

Maker Faire Rome/James Dyson Award

How does it work?

H.e.r.a. is a metal modular road surface capable of reducing pollution in urban centers by 60%, noise pollution by 70%, asphalt maintenance by 98%. It is totally made with recycled materials and is adaptable to any type of road. For temperatures below zero, it activates a heating system to melt snow or ice and does not accumulate water on the surface thanks to the draining grates and edges. Controls and limits the speed of vehicles thanks to communication with a small control unit mounted on board, thus increasing safety in urban centres.

H.e.r.a. it is made with recycled materials. In particular, the hexagons with ferrous materials from scrapped cars, while the insulators from old disused or damaged tires. Unlike the other solutions, H.e.r.a. encompasses solutions to urban problems in a single concept.

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What are the benefits?

Draining anti-ice surface

The non-slip metal surface is provided with a drainage grid capable of heating up during snowfall, to melt ice and snow.

Semi-transparent insulators

Thanks to the semi-transparent insulating strips, pedestrian crossing and all road signs are illuminated at night.

100% Recycled Materials

The ferrous materials that make up the hexagonal module come from scrapped cars, the insulators from damaged or disused tyres.

Non-slip surface

Thanks to the knurled grids and insulators, the surface is completely non-slip.


Thanks to the hexagonal modules, H.e.r.a. it adapts to any type of road.


30% more road safety thanks to the ability to limit the speed of vehicles near pedestrian crossings, playgrounds and schools.